If you thought consumer sentiment Toyota might be wavering, think again. Toyota is top of the class based on results from the 2010 Motorist Choice Awards, a consumer-driven study developed by Intellichoice and AutoPacific. Offerings from Toyota and Lexus were named winners in nine out of the 30 available award categories.
The Motorist Choice Awards has now entered its fifth year and the categories are more refined and easier to understand than in years past. Instead of having consumers select makes and models simply based on size and price, award categories were transformed into lifestyle concepts such as High Tech, Fun to Drive and Value Car. Each category was further broken down into Popular Brand and Premium Brand.
No comments:
Post a Comment